Brand Manager

Job Description

SkyLine Hospitality Group is seeking a Brand Manager for our New York headquarters to steward our flagship luxury hotel brand across the Americas. You will own brand guidelines, lead rebranding initiatives for new properties, direct above-the-line campaigns, and ensure every guest touchpoint — from key cards to Instagram — expresses our brand promise. Our New York office stewards a brand recognised among the world's top luxury hotel names, with every campaign scrutinised by an audience that notices everything.

This senior role offers genuine influence over a globally recognised brand, a substantial campaign budget, and collaboration with world-class creative agencies. We are looking for a brand builder with luxury or hospitality pedigree and impeccable taste. You will also lead our sustainability storytelling initiative, commission documentary-style brand films, and enjoy stays at our flagship properties for genuine brand immersion.

Responsibilities

Own and evolve brand identity, guidelines and tone of voice
Lead brand campaigns across OOH, print, digital and partnerships
Direct creative agencies and approve all brand expressions
Oversee brand launches for new hotel openings
Measure brand health: awareness, consideration, sentiment
Partner with regional teams on localised brand activations

Requirements

5-8 years of brand management, ideally in luxury/hospitality
Portfolio of successful brand campaigns
Agency management and creative direction experience
Strong understanding of brand research and measurement
Excellent presentation skills for executive audiences
Impeccable attention to brand detail

Skills

Brand Strategy, Campaign Management, Creative Direction, Agency Management, Brand Research, Luxury Marketing, Stakeholder Management, Budgeting, Partnerships, Guidelines

Benefits

Performance bonus up to 20%
Comprehensive medical, dental and vision insurance
401(k) with employer matching
Luxury hotel stay privileges worldwide
Executive development programme